By following these Web site promotion tips, you'll greatly improve your chance of ranking well with the major search engines
such as Google and Yahoo.
Submit your site once a month
to search engines. Directories have their own rules for how often to submit. If your site is in the directory already, don't
resubmit to it. Use your Web site Promotion tool to submit, including all of its links to search engines that require manual
submission. Always submit using the same domain name. Google and others have cracked down on the submission of several domain
names that all point to the same site or to identical content in another site (mirroring). Begin submitting as soon as you
have a good home page and a few other pages with content (no "under construction" wording); you should also have a domain
name pointing to your site which will be the only domain name you'll use in all submissions.
Make sure your home page is the first one ready for the search engines -- and is friendly for humans as well as search
engines. Disable pages that are under construction. "Coming soon" is okay if you include good text describing the coming
content. Disable your splash page. Avoid putting anything onto your site's pages (especially the home page) that will cause
them to load slowly, such as Java or huge images. Provide text links as well as buttons. Update your site often; visitors and
search engines like fresh content.
Give each page a unique title, reflecting what the page is about. The page's title needs to be 60 characters long counting
all characters including spaces. Start with your most important search words. Capitalize the first letter of each major
word. Use no more than 2 commas. Use the same rules for the names of items, categories etc. in your catalog, since their
names act as titles for their pages.
Give each page and each item in your catalog a unique keywords meta tag, reflecting what the page or item is about. The
keywords list can be long (even 1024 characters for some search engines) but don't add words just to make it long. More words
can mean less power for each word. Put your most important keywords first. Include plural versions and variations such as
hyphenations and common misspellings. Break up very similar keywords by putting dissimilar words in between, so it doesn't
look as if you're stuffing the same word again and again into the list. Don't use the same word more than 5 times in the
Give each page and each item, category, etc., in your catalog a unique description meta tag, reflecting what the page, item
etc. is about. The meta description can be up to 250 characters. Don't use more than 2 commas. Put your most important search
terms first. Avoid unnecessary words such as promotional language. Use correct grammar and spelling, since the description
meta tag is displayed in some search results.
The page's content needs to include a good amount of readable text. Search engines can't read images and most can't read
the page in large font. Include two or three occurrences of your most importantsearch phrases in the page content, ideally as
links to related pages in your site. The words in text links are important to search engines like Google. Give each image a
unique ALT tag using words that relate to the image plus a search term or two.
If your business is focused on a certain region, then your content, title and meta tags need to include the appropriate
geographical terms such as the city, region, and state(s) that you serve. Your site might also qualify for regional
categories in directories such as DMOZ. Getting into regional categories can be faster than non-regional categories -- but
check the rules for the category to make sure you qualify.
Get other sites to link to yours and link your site to others. Search engines don't like "dead end" sites that lack external
links. Directories are a good source of links to your site. The DMOZ directory is most important, but be sure to
exploitspecial resources such as your local Chamber of Commerce site, local business directory sites, etc. Get other sites to
use your top priority search term as the text link to your site. Make sure that they link using the same domain name that you
use when submitting your site.
Enhance your catalog's visibility to search engines by adding "hub pages" to your site. On each hub page, feature several
related products and offer text links to related categories in your catalog. Name your hub page using important search terms.
A page for enamel bath tubs should be named "enamel_bath_tubs.html". Words in URL's are detected by some search engines
including Google. On your home page, provide text links to these pages. Each text link should include the hub page's most
important search term.
And the most important tip...
PLAY IT STRAIGHT:
Don't cheat. A trick that works today could get you in trouble tomorrow, as search engine companies continue to thwart
trickery. Just some of the tricks that have stopped working and can even get your site banned or penalized: redirects, hidden
text, keywords listed anywhere other than in the keywords meta tag e.g. stuffed into ALT tags, tiny font, submitting the same
content via different URL's, and too many occurrences of a word on a page.